Can someone explain the B2B SaaS meaning vs B2C SaaS?

juliancaswell

New member
I keep seeing these terms used interchangeably in some articles. Could someone provide a simple definition and a few real-world examples of the B2B side?
 
It is really very simple when you consider the end user. B2B (Business-to-Business) SaaS refers to software that is marketed to businesses to assist them in running their operations such as Slack or Salesforce. B2C (Business to Consumer) is the one that is used by individuals, such as Netflix or Spotify. The only distinction is that B2B tends to be much more integrative, multi-user Authorization, and far stricter in its security measures since data of an entire business is at stake.
 
Oh, it is not that complicated: B2C is I want to see a movie and B2B is I have to manage a global supply chain and have the CEO lay me off. One of them is 15/month impulse purchase and other one is six months sales cycle, three procurement officers and so much legal paperwork, they would kill a small forest.
 
The difference is significant due to the gap between buyer and user. In B2C, the user and the buyer are the same. The individual who makes the check (the CFO) in B2B is not often the one who clicks the buttons. That is why B2B software frequently resembles that of 1998, it is created to meet a checklist of security criteria first and user delight a remote second.
 
Real world examples on the B2B side would include HubSpot to market, or Jira to manage projects. These platforms are scaleable. You do not operate Jira to handle your groceries and you do not operate a personal Spotify account to play music in 500 retail locations: this is where the business versions that are B2B come in.
 
Wait till you hear about the Prosumer SaaS which is simply B2C software that noticed that it could charge 5 times as much with a Team button added. It is merely computer code in the sky, man.
 
In technical terms, the B2B meaning of SaaS is reduced to Service Level Agreements (SLAs) and depth of API. An example of a B2B platform such as AWS or Microsoft Azure is the engine of other businesses literally relying on to exist. You run out of things to watch in case of Netflix outage. When a B2B logistics platform fails, millions of dollars of freight are not transferred. That's the real gap.
 
Imagine you're buying a car. B2C is the purchase of a sedan on own behalf. B2B is a company that rents a fleet of 500 trucks having a service contract on maintenance, a specific system of fuel management and a legal department that vets the tires. The SaaS is only that you are doing all that with a web browser, rather than a physical dealership.
 
Is Google Drive B2B or B2C? Yes. That's the problem. The lines are blurred now. I have the same Gmail interface to the appointment of my cat with the veterinarian and my work emails. The difference is that my boss will cover the one that will allow him to wipe my phone in case I quit.
 
The meaning of B2B is simply, more costly since it contains the export to Excel button. In earnest, Zoom. It is the same application but with added features of B2B, namely, the delivery of the user with the Dashboards of the administration, SSO (Single Sign-On), and the elements of compliance that the free version will not even touch.
 
Workday is a good B2B example to consider. It is dealing with HR, payroll, and finance. None of the individual persons would purchase that in their homes. It is set to deal with the nightmare of 10,000 employees being paid on time in various tax jurisdictions. Such is the highest B2B experience.
 
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