What Should I Check First When Trying to Dianose a Drop in Leads for SaaS?

[kaelthorne]

Recently, my lead numbers have dropped, and I’m trying to figure out how to dianose a drop in leads for saas. What are the common reasons behind this, and how can I identify the root cause?

 

[Delightful_Derek]

When diagnosing a sudden drop in SaaS leads, the absolute first step is to verify your data integrity. Before assuming your marketing has failed, you must ensure that your tracking is not broken, which is often the cause of artificial, overnight dips.

 

[mike]

In case of a decrease in the SaaS leads, the initial examination is the traffic sources to determine whether the visits to the websites or the performance of the ads decreased. Look at conversion funnels, landing page operation and form submissions. Review marketing campaigns, emailing, and rankings. By knowing where the drop is, one can better identify the location of the issue as either a traffic, an engagement or a conversion issue.